About me

About me

I am a professional leadership coach, team coach and learning and development professional who helps individuals and teams get results and create impact. We work in an ever changed context and that can be terrifying, but it needn’t be. Change can be liberating, but only if you and your team use it as a catalyst for doing things differently.

As an Associate Certified Coach (ACC) with the International Coaching Federation, I work with a diverse range of individual and organisational clients from the public, charity and private sectors including leading organisations in their field: Action Aid, Charities Aid Foundation, British Red Cross and Breast Cancer Care.

I work at all levels of an organisation, from senior leaders to non-managers.  I have extensive experience in supporting individuals through structural, cultural or personal change (such as promotion into director level or head of department roles, restructure, return to work after extended leave), so that they can move forward positively and continue to deliver creative solutions by maximising their unique talents. Much of my executive coaching work involves working with emotional intelligence – understanding our individual drivers and how these might play out in a professional context, and learning to adapt to increase individual and team effectiveness.

I have a particular interest in supporting teams to understand the interplay between personal, team and organisational values and how this can be harnessed to create effective ways of working which transform their business outcomes.

My approach is to quickly get to the core of what will enable change to happen. With 1-1 and team clients I focus on raising self-awareness through work around vision, strengths, working preferences, values and beliefs and I open up possibility for my clients through our transformational work together. These skills are also the bedrock of my success when designing and delivering larger workshops. I quickly put coaching clients and workshop participants at ease, creating a warm, positive atmosphere conducive to learning so we can get on with producing excellent work together.

I  also work with private clients, often focusing on career change, or supporting those who run their own businesses, helping individuals create the career they want, that works for them and makes the most of their strengths and passions.

My 20 years of work experience includes five years as Learning and Development Manager at the international organisation VSO. In this role, I designed and delivered global learning programmes on a range of subjects, from performance management to leadership development and more, for a diverse range of employees based in over 30 countries. Prior to that I worked as a fundraising professional at leading UK charities, such as Breast Cancer Now (formerly Breakthrough Breast Cancer), and Tommy’s, the baby charity.  During this time I ran a diverse portfolio of fundraising campaigns, building relationships with a range of supporters – from business leaders to community groups – and running high-profile, financially successful fundraising events.

You may want to read my blog which covers subjects such as giving effective feedback and decision-making during change

I run workshops on a variety of topics including for employees navigating change and for self-employed people on a range of skills relevant to their success. Here is me talking about a branding workshop I ran with Jo Addison.


For larger assignments or those requiring a varied skill set I work with a diverse group of talented coaches, facilitators, communications specialists and software designers. I can call upon expertise in branding and communications, leadership development, coaching skills training and performance management software development. I will always recommend that I work with one of the organisations listed below where appropriate:

Bowland Solutions for performance management support and software

Positive Dynamics for support for boards of trustees and larger management and leadership development programmes

Addison Communications for re-branding and communications projects

The Forton Group for coaching skills training and additional team coaches for larger assignments


Coaching has helped me focus on key organisational challenges that I need to respond to, and how best to mobilise my resources and influence to support change. At the same time it has helped me to reflect on my own personal and professional journey, and the kind of role/s I should be playing both now and in the future. I’ve found it an invaluable source of insight, peer support, and reflection – and I know it has improved my performance as a leader and manager.

Patrick Proctor

Regional Director, VSO

I benefitted from Jen’s expertise and engaging facilitation style numerous times whilst at VSO.  Jen was always knowledgeable, approachable and wonderfully energetic. I also valued her sense of humour and ability to establish an atmosphere of trust amongst participants and facilitators. Thank you Jen!

Julika Niehaus

Senior Account Manager

It has been overwhelmingly worthwhile, helping me over one of the most difficult points of my career. I really liked your practical approach; using the more ‘pure’ coaching techniques, alongside useful and helpful strategies – including sharing a contact with me which directly supported me and increased my knowledge of the career path I have now taken. It felt like I was genuinely listened to and my concerns and my inner voice were taken very seriously, but at the same time positively challenged, enabling me to find a new perspective.

Lisa Reed

Combining freelancing with study for an MSc in social work

If you are looking for excellent coaching, then look no further. Jen has years of experience and great skills. I learnt much from her over the years. I recently introduced a new mentoring programme for young people and Jen’s great coaching tips and techniques all came back to mind and came in very useful! Jo Rhodes-Jiao

Jo Rhodes-Jaio